All posts tagged Monsanto

Whole Foods Market and Monsanto – Really, People?

Since the beginning of the year, Whole Foods Market has been dealing with a set of rumors all relating to a relationship with Monsanto. One rumor is that that they have been purchased by the multinational agriculture biotech company. Another is that the two companies are at least cavorting together to support the deregulation of genetically modified organism (GMO) crops such as alfalfa in the United States. My immediate reaction to these rumors is to laugh. I mean, really. Really? Would anyone who knows anything about these companies actually believe such nonsense?

But here’s the thing that really irritates me about these rumors…Whole Foods Market is STILL dealing with them, more than two months after publicly addressing and dismissing them on their blog and, more importantly, after making one of the most profound public commitments to addressing the GMO labeling issue a retailer has ever made.

I’ve seen this type of attack on a major brand play out multiple times in past years and it really bothers me. Despite what your feelings may be of large companies such as Whole Foods Market or even Wal-Mart, they have one thing that is undeniable – power to change the system. When, in 2006, Wal-Mart announced a commitment to sell more organic food, awareness and availability of organic expanded dramatically. Similarly, when Whole Foods Market announced this past March that beginning in 2018 they will require products in their stores to label if they contain GMO, they triggered a ripple effect in the food community that will result in more organic farmland, more organic food options and maybe even federal action on the issue of GMO labeling.

In reality, the people and groups behind the Whole Foods Market and Monsanto rumors are probably very small in number and do not impact the vast majority of those who care about natural and organic food options.  However, a small group, if organized, can demand a lot of time and attention from the company/brand to manage. What if, instead of forcing Whole Foods Market to spend time strategizing about how best to squelch nonsense rumors, they were given the opportunity to focus on the best ways to support healthy, sustainable food options for their consumers and our country?

Like this post?

Image from Whole Foods Market Blog