The equivalent of a massive family reunion for the natural products industry kicks off this weekend, March 7-10th, in Anaheim, CA. Natural Products Expo West is the biggest event for the industry in the country (maybe the world!) and it never fails to disappoint with established brands showing off their latest and greatest innovations, new brands leading the way with the next newly “discovered” ingredient and a packed agenda of top tier speakers, panel discussions and, of course, opportunities to wine and dine.
I love to make predictions about what the “it” ingredient will be each year. In recent years, coconut and chia have taken the spot. This year, I’m placing my bet on pea protein. Sold by companies like Axiom Foods, protein has officially tipped into the mainstream and although most of our meat eating society gets plenty of it, foods touting protein continue to be a big deal. With this in mind, I think pea protein will be in the spotlight. It’s clean (minimally processed) and has a relatively significant amount of protein compared to other vegetarian sources. It’s a refreshing alternative to soy and is a great vegetarian option.
I’m also betting (and hoping, honestly) to see the dietary supplement side of the show talking more about a need for transparency when it comes to ingredient sourcing and processing. The natural food community has been doing the hard work for years of taking a tough look at ingredient sourcing and processing, yet the dietary supplement industry has been largely absent from the discussion. With a significant number of dietary supplement ingredients coming from China and from genetically modified sources, there’s definitely cause to take a closer look. Botanical medicine brands, like Gaia Herbs, are excellent examples of providing transparency when it comes to sourcing and the standards they hold their ingredients to. I hope to see other brands opening up about this issue as well.
I’ll definitely be making my way over to LYFE Kitchen. Founded by a past McDonald’s exec, this “socially and sustainably responsible” brand offers both restaurants and a growing line of frozen meals. The brand interests me on multiple levels and I’m interested to learn more about both the mission that fuels their brand as well as how they plan to find business success given their high standards to everything from the ingredients they source to the materials they use to build their restaurants.
I’ll look forward to checking back in after the show to share my discoveries and if my bets for trends were right.
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