I’ve been watching the uptick in negative press about dietary supplements recently with much interest. Having worked in both the packaged food and dietary supplement industries for the past nine years, I’ve often described dietary supplements as the Wild West. Especially when compared to food, it’s an industry where, unfortunately, almost anything goes, and that’s certainly proved to be the case in recent months with multiple reports of product contamination…and not just with something benign, but major prescription drugs that carry real risk of side effects and harm.
This major quality flaw is often paired with reports citing research that vitamins and dietary supplements don’t work anyway. Just last month, an editorial piece in the Annals of Internal Medicine gathered a great deal of attention as its authors seemed to close the book once and for all on the whole discussion, concluding that dietary supplements just aren’t worth the price or the potential risk.
Given the unfortunate string of contamination cases, it’s hard to dispute this conclusion. However, dismissing vitamins and dietary supplements as worthless is absolutely the wrong decision. Obviously, the industry needs to get its act together and prioritizing quality and efficacy need to be at the top of the list. A good PR agency to fix this nightmare of bad press is probably a good immediate next step.
Really, the issue I believe the industry is facing is a pool of poorly designed research. Poor research provides poor results. And poor results can be interpreted as a poor (aka worthless) product. When research is well designed, dietary supplements show incredible benefit at both prevention and treatment of a wide-range of diseases. Dr. Alan Gaby, a leader in the natural medicine community is a wonderful spokesperson for the benefits of dietary supplements (hint, hint PR agencies) and does a much more eloquent job than I ever could at responding to dietary supplement neigh sayers. Here’s a piece Gaby did for Huffington Post that responds to the Annals piece. It’s a great read.
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Image by Nico Paix







