Technical Marketing + Nutrition & Natural Health Strategy

Keegan Sheridan, ND is a seasoned CPG industry and health professional with over ten years driving technical marketing for top national brands and start-ups in the dietary supplement, food, and beverage industries.

Her consulting practice offers expertise in:

  • content development
  • claims development
  • medical writing
  • claims substantiation and compliance
  • product ideation
  • ingredient trends
  • health and science education
  • Food Movement trends and science
  • natural medicine trends and science
  • public speaking (e.g. Sales training, ideation kick-offs, and deep-dives)

Current and past clients include: PepsiCo’s natural beverage portfolio (Naked Juice, ONE Coconut Water, and Izze Soda), Corazonas, Belicious, Kura, Klaire Labs.

While at Kashi Co., Keegan was the senior nutrition and natural health business partner to the Kashi, Bear Naked and Stretch Island Fruit portfolios. Her responsibilities included management of nutrition and health claims development and compliance processes across marketing, legal, and regulatory teams as well as acting as a point person to the business for emerging Food Movement, nutrition science, and health trends. She played a key role in successfully navigating the business through the GMO social media crisis of 2012, resulting in Kashi’s current position as one of the leading suppliers of Non-GMO Project Verified foods in the country.

As the technical marketing lead at the dietary supplement company Irwin Naturals, Keegan designed over 20 unique product formulas as well as the technical and consumer marketing materials to support these products in market. During her time at the company, she quickly became a key support to sales executives, participating in pitch meetings with top accounts such as Walmart, Costco, and Walgreens.

Prior to focusing in the CPG industry, Keegan operated a natural health private practice in Los Angeles where she specialized in working with patients suffering from a range of digestive diseases and/or side effects of conventional cancer therapies. Her treatments included highly customized diet plans and other lifestyle-based therapies. She is a licensed naturopathic doctor and continues to maintain her license in the state of California, completing a minimum of 60 continuing education credits in emerging nutrition science and natural medicine therapies every two years.

Contact Keegan at keegan@keegansheridan.com

Keegan is an absolute master of the natural health space. Classical training in naturopathy at Bastyr University has given her a solid foundation in the discipline but her experience in the natural/organic industry on top tier brands like Kashi, Bear Naked and Stretch Island Fruit has also given her a robust business skillset. She now has that much desired combination of values driven expertise with strong business acumen.

She has the deepest understanding of natural food and health. During her time at Kashi, she created “Kashitopia,” an online, self-paced natural lifestyle curriculum that has been used very successfully with employees, retailers and thought leaders. Keegan also has that special ability, often lacking in health-based disciplines, to translate technically difficult and/or sensitive subjects into consumer-friendly and clear communications. People get Keegan’s information and they get inspired by it.

Keegan has very strong media and speaking skills. In her role at Kashi she handles interviews with ease whether they are on TV, radio, print, etc. Because Keegan also lives the lifestyle she promotes, her ability to speak authentically and passionately about food culture and natural health happenings is outstanding.

Keegan is equally comfortable working with senior executives , agency partners and fellow team members with a fun, collaborative approach that is always loved in any company culture. It has been an absolute pleasure working with Keegan for the last several years. – Jeff Johnson, Senior Director of Natural Health & New Ventures at Kashi Company

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I have worked with Keegan Sheridan on a daily basis in her role as Natural Lifestyle Business Partner at Kashi.

Keegan is able to take her first hand expertise in the natural space and translate it into meaningful business and consumer propositions. She has an excellent understanding of all of the digital channels, particularly social media where she regularly represents the brand to consumers and the media.

Natural health is clearly Keegan’s passion and forte. I have seen her leave agencies and internal teams with goose bumps after she has spoken on the topic. Her skill set is, in my experience, the best you could ask for in a partner. – Louise Cotterill, Associate Director Communication at Kashi Company